The Consumer Analysis tool in the ABI Analyst platform is designed to help you better understand your target audience. With this tool, you can define both private consumers (B2C) based on demographics and income or business consumers (B2B) based on sales and employees and see how these factors relate to each other. This information can then be used to make informed decisions about your brand platform and reach your target audience effectively.
The Consumer Analysis tool provides you with valuable insights into the size of your target audience and allows you to track changes in your target group over time. In the ABI Strategist version of the platform, you can create and analyze up to 10 consumers, while in the Pro version, there are no limitations to the number of consumers you can analyze.
With the Consumer Analysis tool, you can get a detailed breakdown of the size of your target audience, giving you a deeper understanding of the makeup and size of your market. This information can be used to make intelligent decisions about your brand platform and reach your target audience effectively. Stay up-to-date with the changes in your audience over time to stay ahead of the competition and make more informed decisions about your brand.