Brand Platform.Disassembled. Explore Brands and its core elements.
Look inside the Brand Platform.
Brand Platform is a sum of Brand's conceptual representations,
core elements: Brand Values, Brand Personality, and Brand Identity.
We study, analyze and map Brands, mainly their Platforms, by
examining their Values, Personality Traits, and Identity
(name, logo, colors, and so on).
We create a brand analytics tool that gives users
unique views, figures, representations, and in-depth
insights into a brand’s platform.
A01.Brand ValuesStudy and Analytics ANALYTICS
Brand values are a set of beliefs that a company stands for,
and they shape every aspect of the business. They are placed
at the core of a brand and form its personality and identity.
They are the reasons customers will relate to a brand.
Choosing genuine and powerful Brand Values can set your
business apart from your competitors in the same industry.
To analyze Brand Values, we create a unique framework based
on extensive research of 10,000+ brands in 100+ industries.
With our platform you can axplore and
analyze Brand Values of your competitors
and leaders of your industry.
A02.Brand PersonalityAnalysis and Mapping. ANALYTICS
Brand Personality refers to human characteristics associated with
a Brand. They’re expressed as adjectives that portrait the Brand
(e.g., Innovative, friendly, sincere, sophisticated, and so on).
To study Personality of Brands, we develop a 4-Dimensional
Brand Personality Framework (4DBP), based on in-depth studies
and analysis of the most comprehensive and theoretically
established works of academics, scholars, practitioners, and
researchers of the past 50 years.
By applying the 4DBP Framework, we analyze data on over
10,000 leading brands across 100+ industries by evaluating
Brand Personality Traits in thousands of articles related to brand.
Our Platform will help you explore and analyze
Brand Personalities and the most trending
Personality Traits of key players in your industry.
A03.Brand IdentityStudy and Review. ANALYTICS
Brand Identity is the set of all visible elements of a Brand that
a company creates (such as a name, color, geometry, verbal
statements, etc.) to portray the right image to its consumer.
Brand Identity is the sum of visual and verbal expressions of
Brand Values and personality. It is what makes a Brand
distinguishable and recognizable.
With our platform, you can review the main Brand
Identity Elements of your competitors, as well as
the most prominent Brands in your industry.
Register Forbrandergate beta Question the status quo of Branding.
Explore individual Brand Platforms, their Values,
Personality, and Identity with ABI Explorer ©
Analyze the whole Landscape of Brands in a selected
industry and category with ABI Landscape ©
See Brands of partners, prospects, and
competitors inside industries at a glance!
meets Artificial Intelligence