K00. Knowledge
and Support.
KNOWLEDGE
Platform
What is ABI?
Account
Projects
Plans
Branding
Brand Platform
Brand Analytics
Brand Planning
Support
Brand Platform Overview
Brand Platform is a sum of Brand’s conceptual representations, i.e., its core elements: Brand Values, Brand Personality, and Brand Identity. We study, analyze and map Brands, mainly their Platforms, by examining their Values, Personality Traits, and Identity Expressions (name, logo, colors, and so on).
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