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ABI Landscape

Overview

ABI Landscape © is a Brand Analysis tool developed to explore and analyze Brands of partners, prospects, and competitors inside industries at a glance.

Create ABI Landscape project

Depending on the plan you choose, You can create from 1 to an infinite number of ABI Landscape Projects.

To Create ABI Landscape Project, click Create New Project > ABI Landscape, enter a project name, and click Create. Then, define the Brand Landscape you want to analyze.

To explore the Brand Landscape and analyze the Values, Personalities, and Identities of a leading group of brands in the category, please choose desired brand category (i.e., Agrotechnology), Primary Industry (i.e., Agriculture and Farming), Secondary Industry (i.e., Software), and Headquarter Location. Please note that now we support US locations only, and more locations are on the way.

Click Analyze after you fill out all the fields.

You will receive an email with confirmation that your project is being processed. Depending on different variables, the processing of your project will take from seconds to hours. So please be patient, and once we analyze your project, you will receive an email. You can also find the project's status on your Projects' Dashboard under the "Project Status" field.

Explore Brand Landscape

Once your ABI Landscape project is processed and active, you will receive an email. Then, you can open and explore the Brand Landscape you analyzed either from the email you received or directly from your Project's Dashboard > My Projects.

When you open the project, you will see a dashboard with a left sidebar to explore the ABI Landscape project, mainly explore the values, Personality, and Identity of brands in a chosen industry, and revise Project Settings.

On the right upper area of the dashboard, you will see the Credibility Score of the project, the number of articles analyzed, the Personality Traits (adjectives) that have been counted and mapped, and the Project update status with the date when updated.


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